According to a survey by Forbes in October 2010, the marketing and communication benefit of how to videos on Web sites is substantial! Nearly 60% of the business people said they would watch video before reading text on the same Web page three quarters (75%) watch work-related video on business Web sites at least once a week.
Websites incorporating video content score more points with search engines over competitors who don’t use it. Not only is video being used for advertising, but it’s also becoming a way of communicating and sharing. If you want customers to understand your product when they’re ready to buy, consider adding how to videos to your website. Adding video to your website can attract more visitors browsing longer, turning them into potential customers. In fact, many internet users expect to see instructional videos on any business website.